‘Photos of the Sunset District’: A Tale of Two Taraval Record Stores

By Jeremy Word

SarangHello: 1700 Taraval St.

SarangHello started as a pop-up shop in the Sunset District in November 2020, but demand was so high the owners decided on a brick-and- mortar location in May 2021. K-Pop band GHOST9 held a meet and greet at SarangHello and wore one of the shop’s shirts on a highly publicised photoshoot.  

Chesa Rueda, one of the owners of SarangHello. Photos by Jeremy Word.
Staff member Alfonso Pitco.
Customer Kim Yap.
Customer Mia Manalo.
Owner Chesa Rueda.
Staff member Alfonso Pitco.

Tunnel Records: 3614A Taraval St.

Founded in 2017, owner Ben Wintraub is the great-nephew of Orrin Keepnews (

Owner Ben Wintraub.
Customer Kerry Okey.

See more of Jeremy Word’s work HERE.

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